social media MARKETING
Growing your business using social media
Since its development, social media has radically changed the way brands interact with consumers and vice versa. Today, it’s a critical part of smart businesses’ digital marketing strategy. As social media specialists, we have an end-to-end knowledge of how to use it to achieve your objectives and how it integrates with other channels.
Whether you’re looking to build brand awareness, send quality website traffic, generate leads or drive sales, we tailor our process to meet your needs. This is how we work:
Firstly, we run an audit to determine your social landscape. We will look at your competitor’s activity – what’s working for them? Where do the opportunities lie? – alongside profiling your audience and determining how they behave.
This is used to develop our strategy. Posting on social media is a fairly easy task, but doing it well involves careful thought. We determine the optimal way to reach your audience including the what, when and where, so your fan base grows, engages and converts.
After this, we create and curate content for the job. We build and manage content calendars and creative campaigns to generate buzz around your brand, stating the concept, rationale and how to execute it to maximise effectiveness.
We’re constantly monitoring and analysing, spotting opportunities and using data-driven insights to optimise our posts and campaigns. We use a mixture of social listening tools and advanced analytics to find how people are responding and who best to target to deliver the best performance.
Finally, we send you fully customised social reports showing you key metrics on page and campaign performance alongside actionable insights and our recommendations for the future. We cut through the fluff and show you only what’s important to achieve your goals.
5 reasons to use us
- You’ve setup a Facebook or Twitter page because your competitors have but you don’t know what to post and how to get new fans.
- You’re an established business, you’ve got a small fan base but you struggle to commit resource to keeping it up to date. Your fans don’t engage that much so you want help, strategy and ideas to make social work for your company.
- You’re a big brand, you’ve got a massive fan base and they engage well but you want to get everyone talking about you. You’ve seen other big brands have big viral success and you want to know how.
- We work closely with experts in social media and understand the fine details of each social platform including Facebook, Twitter, Instagram and LinkedIn.
- Most importantly, while we help you talk to your fans in the form of social posts, we like to talk to you regularly either in person or on the phone to have a real conversation with you about how the business is doing, how you are, and how we can use social to help you achieve your business objectives.
SOCIAL MEDIA MARKETING