Content marketing is a term coined relatively recently which is used to represent any marketing functions which involve the planning, creation and sharing of content, with a view to satisfying business objectives. How you present this content usually depends on what you’re trying to achieve. Formats can be anything from beautiful interactive microsites, engaging videos, immersive games and quizzes over to informative blogs and infographics. We are experts in content creation that complements the online habits of your target audience.
One important differentiation between content marketing and other more traditional elements of the marketing mix is that content marketing is not focused on selling. Creating valuable content inspires trust and brand loyalty more than anything.
We employ a content marketing strategy to add value to your business in a variety of ways, but ultimately we tailor it to your goals – and content marketing happens to cater to a variety of those:
Increase brand awareness and affinity
Whether your brand is new in the world of digital or simply needs a push in brand awareness, likeability and/or recognition – content marketing solves it for you. Bringing your brand and its concept closer to your target audience starts with grabbing their attention. We help you map out the most suitable approach to content marketing to evoke your target audience’s emotion of curiosity, surprise, amazement and anything else that gets the right audience to talk about you.
The best part? This can happen while working towards more goal-oriented objectives such as an increase in your social media engagement, improved visibility in search engines, a larger email database and many more. Our content strategy will be tailored to your specific requirements.
Improve the quality of your website traffic
What’s the point in driving customers to your site who might never come back? The right type of content doesn’t need to mislead with clickbait headlines; it speaks for itself, thus giving you permission to be honest with potential customers about what they can expect. This way, they won’t just come and go, and they will like you more for being transparent.
We can help you ensure your content output is of the highest quality to the audience that matters the most to you. If you are unsure of who this might be, we will help you identify your marketing personas.
Grow your social media engagement and following
Many businesses discover that one of the most common problems they face during their social media marketing is that they do not know what to write and/or share. With a predefined content marketing strategy and a content calendar in place, the task of social media marketing becomes much easier. On top of that, we can work reactively to showcase your brand’s always on approach by joining already trending conversations and organise campaigns with influencers who will take you even further.
Improve your search engine visibility
Search Engine Optimisation and content marketing go hand in hand: User-friendly, fresh and relevant content is necessary to perform well in the search engines. Content marketing can be used to target specific long-tail search terms whilst also improving the overall relevance of your website.
Online press coverage and links
Compelling content will always attract editorial links. Knowing what content your readers are interested in is vital for organic link building. If on top of that your content can provide value to a journalist, your outreach strategy is just right.
Increase your email database
Email marketing is one of the most powerful online marketing tools further down the conversion funnel – providing your emails offer what your users have signed up for. This can include sharing of offers, new products, company news and the latest blogs as well as personalised emails specific to individual users preselected interests or buying behaviour. We will help you plan your email marketing throughout the year and define what content is worth sharing.
If you would like us to develop a content marketing strategy that works for your business, please get in touch for an informal chat about how we can help.
Content Marketing Services